An overview of the past decade shows that aside from a few sparks, the delegitimization campaign and the attempt to boycott Israel did not succeed in igniting serious operational damage—economic or other. This is in part thanks to proactive and systematic activity by the State of Israel and civil society organizations against the various boycott attempts. However, in-depth examination reveals a more significant process for Israel, whereby residual damage from the cognitive measures in the delegitimization campaign leads to ongoing harm to Israel’s reputation. Over time there could be lasting negative effects, namely, injured soft power and impaired strategic leeway, and together these pose a danger to Israel’s national security. The government’s overall response must be channeled into a large-scale, organized cognitive campaign. Experience in waging the campaign against delegitimization teaches that it is necessary to establish a governmental authority that operates independently and over the long term, receives significant funding of no less than 500 million NIS a year, and includes about 100 staff members.
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