Up to now, most of the anti-boycott activity has been basically defensive. It assumes that Israel can be vindicated by providing relevant information.
Regarding the anti-Israel activists themselves, however, defensive strategies are ineffective. These people have no intention whatsoever to be fair; they treat information offered on behalf of Israel with derision. To deter them and drive them off, one must use strategies that fall under the rubric „This is going to hurt you more than us!“