How SodaStream Makes, and Markets, Peace – The Israeli company’s multiethnic workforce gets along great. Who could boycott that? | Bloomberg.com

In early December, scattered violence erupted in Israel after President Trump announced that he would recognize Jerusalem as the nation’s capital, abandoning the U.S.’s long-standing neutrality on the city’s status. It wasn’t the orgy of bloodshed between Jews and Palestinians that some had expected, at least not yet. But the hostilities bode poorly for what Trump has described, vaguely, as a coming “ultimate deal” for all of the actors in a conflict that has lasted more than a century. The prospect of peaceful coexistence in the region seems as bleak as ever.