IKEA investing $22.5 million in Israeli fintech startup Jifiti – The Israeli company facilitates white-labeled point-of-sale financing solutions for banks, lenders, and merchants which deploy buy now pay later programs | CTECH

Swedish furniture conglomerate IKEA is investing $22.5 million in Israeli fintech company Jifiti. The investment was made through Ingka Investments, the investment arm of Ingka Group, owner and operator of 389 IKEA stores and e-commerce in 32 countries. The Israeli company facilitates white-labeled point-of-sale financing solutions for banks, lenders, and merchants which deploy BNPL (buy now pay later) programs. This is IKEA’s first such investment in an Israeli company and it will join previous investors in Jifiti: Jesselson Family Office, Liberty Technology VC, and the Schottenstein Stores Corporation, owner of the American Eagle brand.