Peace And Profits: Inside The Israeli Seltzer Factory Where Jews And Arabs Work Together | Forbes

Daniel Birnbaum laughs at how many times he’s been called crazy since he took the reins of SodaStream in 2007.
After all, he claimed that a stodgy, century-old soda maker could compete with Coca-Cola. But Birnbaum increased the company’s revenue nearly sixfold, to $613 million, by the middle of last year, then sold the company to Pepsico for $3.2 billion.