SodaStream Plans to Launch in China in 2021, Says CEO – Eyal Shohat spoke Wednesday at Calcalist’s Industry and Economy conference in Tel Aviv | CTECH
SodaStream International Ltd.’s marketing strategies have evolved in recent years—the company’s recent Super Bowl ad, its first since 2014, has been very different from its earlier biting ads—but the company’s message has remained the same: sustainability, according to CEO Eyal Shohat. Speaking Wednesday at Calcalist’s Industry and Economy conference, held in Tel Aviv in collaboration with Israeli oil refining company Bazan Group, Shohat said the at-home water carbonation company is preventing plastic waste equaling millions of bottles a year.
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