Adidas Rejects Claim That End of Israel Football Association Sponsorship Was Related to BDS | Israellycool

Last week I posted about the BDS movement’s claim that Adidas had decided to withdraw its sponsorship of the Israel Football Association (IFA), hailing it as a BDS victory. I showed how it was yet another blatant lie, based on 1. the wording of Adidas’ response letter to the BDS-holes and 2. News that the IFA had decided to go with Puma and end their arrangement with Adidas, as part of a “strategic move” to improve teams’ performance.