Bar mitzvah song broke the Brazilian internet and became a club hit – Set to the music of “What Makes You Beautiful” by the British boy band One Direction, Ourfali sings new lyrics about his Jewishness and his love for his family (and Israel), in a very sheepish way. | The Jerusalem Post

The around 120,000 Jews who live in Brazil make up less than 1% of the country’s total population, of approximately 214 million people.
But today, according to Marcio Bellora Saraceni, a 29-year old lawyer from Rio de Janeiro, “all of Brazil knows” the name Nissim Ourfali — a bar mitzvah boy who became one of the country’s first viral memes 10 years ago.