Patriots owner Robert Kraft launches campaign to raise awareness of antisemitism – ‘Stand Up to Jewish Hate’ features emotive ads intended to encourage non-Jewish Americans to speak up when they encounter hatred of Jews | Timesofisrael

AP — New England Patriots owner Robert Kraft faced the camera during a video call, pointing to a small, sky-blue lapel pin on his blazer.
The pin is the symbol of a $25 million “Stand Up to Jewish Hate” campaign launched Monday by the 81-year-old billionaire through his Foundation to Combat Antisemitism, aiming to raise awareness nationwide about soaring incidents of antisemitism online and in person. The campaign will feature emotive ads to be introduced by stars of top television shows such as NBC’s “The Voice,” and the “Kelly Clarkson Show,” and Bravo’s “Watch What Happens Live with Andy Cohen.”