SodaStream CEO: To Improve Your Company’s Sales, Get Attacked by BDS Movement | Algemeiner.com
While the anti-Israel Boycott, Divestment and Sanctions (BDS) campaign aims to hurt Israeli companies, the movement’s actions have actually had the opposite effect, the head of a major Israeli company told The Algemeiner on Tuesday. Speaking on the sidelines of the Ambassadors Against BDS International Summit at the United Nations, Daniel Birnbaum, the CEO of popular home soda-maker SodaStream, said that when people ask him whether there is a correlation between BDS and his company’s profits…
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