Domino’s Adds New Vegan Cheese to 55 Locations – Israeli locations of the pizza chain swap “soy topping” for UK-based VBites vegan cheese. | vegnews.com

International pizza chain Domino’s has added a vegan cheese option to 55 locations in Israel. The chain began offering a “soy topping” in lieu of cheese in 2013 but decided to replace it with vegan cheese Cheezly from United Kingdom-based brand VBites Foods after poor customer response. The chain conducted a focus group to determine which vegan cheeses consumers prefer.